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Industry issues
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Digital policyUnpacking the Digital Services Act: A Q&A session with Google
Read more about "Unpacking the Digital Services Act: A Q&A session with Google"A Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its…
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Marketing to childrenRAC Programme Meeting Overview (November 2023)
Read more about "RAC Programme Meeting Overview (November 2023)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 29…
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Digital policyDGX meeting overview (November 2023)
Read more about "DGX meeting overview (November 2023)"Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.
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Digital policyWFA position paper on DMA implementation
Read more about "WFA position paper on DMA implementation"WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…
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Digital policyPAG Meeting Overview (November 2023)
Read more about "PAG Meeting Overview (November 2023)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.
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Digital policyAIData collection & privacyData Ethics Workshop: Generative AI
Read more about "Data Ethics Workshop: Generative AI"WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
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Brand safetyMedia transparencyBrand safetyWFA response to Adalytics report on Google Search advertising
Read more about "WFA response to Adalytics report on Google Search advertising"21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial…
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Digital policyUnpacking the Digital Services Act: A Q&A session with TikTok
Read more about "Unpacking the Digital Services Act: A Q&A session with TikTok"A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its…
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Digital policyMeta’s behavioural advertising practices in Europe
Read more about "Meta’s behavioural advertising practices in Europe"A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe
Last update:…
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Digital policyUnpacking the Digital Services Act: A Q&A session with Meta
Read more about "Unpacking the Digital Services Act: A Q&A session with Meta"A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its…
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Digital policyDGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
Read more about "DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI"A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
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Digital policyThe Digital Services Act: changing the rules of the (advertising) game?
Read more about "The Digital Services Act: changing the rules of the (advertising) game?"At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Join us to explore TikTok’s latest generative AI products and what they mean for brands.
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